About
About MarKey
MarKey, founded by industry pioneer Manish Dureja, is dedicated to revolutionizing loyalty programs through innovative digital transformation strategies. With over 25 years of experience, Manish has led projects in aviation, loyalty, payments, and consumer tech, transforming customer loyalty programs into profitable digital ecosystems.
Manish Dureja, CEO & MD, MarKey
Founder and Principal Consultant
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Manish Dureja is a strategic thinker, board advisor, and angel investor with extensive experience in strategy, digital product management, growth marketing, and business transformation. As the founder of MarKey, he offers advisory services in technology evaluation, solution design, change management, and customer engagement.
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Professional Journey
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Jet Privilege Private Limited: Transformed JetPrivilege into InterMiles, a leading independent loyalty program.
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Consulting Experience: Advised clients across aviation, telecom, healthcare, and retail sectors on customer engagement and loyalty strategies.
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Awards and Recognition
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DMA-Asia Hall of Fame Awards 2018
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Top 30 Loyalty Professionals in the World by Loyalty Magazine (June 2018)
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The Economic Times Most Promising Business Leaders of Asia (2019)
Our Mission
To empower businesses by leveraging cutting-edge technology and data-driven insights to create engaging, profitable, and future-ready loyalty programs.
Our Journey
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1996-2007: Manish Dureja’s early career in relationship marketing and revenue management.
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2007-2014: Key roles at Jet Airways, leading to the establishment of JetPrivilege.
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2014-2022: Transformation of JetPrivilege into InterMiles.
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2022-Present: Founding of MarKey and leading consulting engagements globally.